{"title":"Sony G Master Lenses","description":"","products":[{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/2_08190c79-9ee7-4398-a555-095cf373a813_480x480.jpg?v=1653670592\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eUnprecedented Image Quality.\u003c\/h3\u003e\n\u003cp\u003eSony's FE 70-200mm f\/2.8 GM OSS II Lens is perfect for capturing amazing images and videos. This lens has superb image quality throughout the zoom range at all focusing distances. Two aspherical elements, one XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimize chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available to extend your reach even further.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eExquiste G Master Bokeh.\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II Lens is a high-performance G Master standard zoom lens that has been designed for use with full-frame E-mount cameras. It features a fast maximum aperture of f\/2.8, making it ideal for shooting in low light or for creating shallow depth of field effects. The advanced optical design includes an XA element, which suppresses onion ring bokeh, and a new 11-blade aperture unit, which helps to deliver natural circular bokeh. The minimum focusing distance is just 0.4 meters (1.32 ft) at 70mm and 0.82 meters (2.69 ft) at 200mm, making it possible to get closer to your object.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/3_f62eabf9-b16b-4bdf-beaf-d0daa05cc450_480x480.jpg?v=1653670618\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/6_a5e09263-26d7-4960-93c5-39630f0d36a1_480x480.jpg?v=1653670641\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eProfessional Control and Reliability.\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II Lens is a versatile Telephoto zoom lens that is perfect for professional photographers and videographers. This lens features full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter, allowing you to have complete control over your images. The aperture ring with switchable clicks and an iris lock provides extra exposure control, while the MODE 1, 2, and 3 optical image stabilization3 ensure sharp images in different shooting conditions. The dust and moisture resistant design4 plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eThe Lightest In It's Class.\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II Lens is a workhorse that delivers superb optical quality and autofocus in a package that is incredibly light and portable. Ideal for professional photographers or anyone who wants the very best in image quality, this lens features XD Linear Motors and magnesium alloy barrel components that result in an overall weight of just 2.3 lb. (1045 grams). Whether you’re shooting Sports, Wildlife, or Portraits, the Sony FE 70-200mm f\/2.8 GM OSS II Lens will enable you to capture stunning images with ease.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5_142547cc-90fe-42a4-89e3-0a35dd5a0d69_480x480.jpg?v=1653670661\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39503871148103,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/products\/sony-fe-70-200mm-f28-gm-oss-ii-lens-679772.png?v=1645825562"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5_bd02858c-7d50-4616-a1ac-48bac6e10c8b_480x480.jpg?v=1651078510\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eNext-generation G Master standard zoom\u003c\/h3\u003e\n\u003cp\u003eIntroducing the next generation of Sony's acclaimed 24-70mm standard zoom lens! The FE 24-70mm F2.8 GM II has been completely redesigned, delivering unsurpassed G MASTER resolution and bokeh with next-generation autofocus performance optimized for stills and movies. With its constant aperture and versatile range, it's perfect for capturing a wide variety of subjects in any situation.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eCompact and Lightweight\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM II Lens is a new and updated \"holy trinity\" standard zoom lens, perfect for capturing amazing stills and videos with beautiful clarity and detail. This compact and lightweight lens is ideal for high-performance compact α system bodies, and offers excellent coverage for a wide range of shooting situations. With its evolved optics and AF performance, the Sony FE 24-70mm f\/2.8 GM II Lens is a must-have for any serious photographer or videographer.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/4_b104eb88-9c87-4562-8b1d-46354d20de48_480x480.jpg?v=1651078493\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/3_ba23481f-b1c1-4ab9-a24c-0d116d8c3105_480x480.jpg?v=1651078485\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eStunning G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eThis Sony FE 24-70mm f\/2.8 GM II Lens is exquisite! With F2.8 bokeh that extends throughout the zoom range, thanks to advanced optical design and a new 11-blade aperture unit, this lens will give your photos that extra bit of wow factor. Plus, with precise control of spherical aberration during design and for each lens during manufacturing, you can be sure that your bokeh will be smooth and beautiful.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eZoom In!\u003c\/h3\u003e\n\u003cp\u003eZoom in on your passions with the Sony FE 24-70mm f\/2.8 GM II Lens. This powerful and precision lens is equipped with four of Sony’s original XD (Extreme Dynamic) Linear Motors for fast and accurate autofocusing. Plus, a floating focus mechanism and advanced lens control deliver approximately 2x better tracking performance while zooming than the previous model. Whether you’re capturing a decisive moment on the sports field or snapping a close-up of your favorite flower, the Sony FE 24-70mm f\/2.8 GM II Lens will let you zoom in on what matters most with stunning clarity and detail. \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/2_137f78c7-e7ad-4a59-b915-443d06046ad4_480x480.jpg?v=1651078477\" alt=\"\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ciframe width=\"1080\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/e3A-k36OBZo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39654499975239,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/products\/sony-fe-24-70mm-f28-gm-ii-lens-902606.png?v=1651168654"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-full-frame-standard-zoom-g-master-lens","title":"Sony FE 16-35mm F2.8 GM II Lens","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/3_6c0d3547-d9f2-49a8-8600-fbb06ec3e420.jpg?v=1693341861\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eBreathtaking G Master resolution\u003c\/h3\u003e\n\u003cp\u003eExperience next-level image quality with Sony's FE 16-35mm F2.8 GM II Full-Frame Standard Zoom G Master Lens. This lens is packed with advanced features designed to deliver breathtakingly sharp and detailed images. It features five aspherical elements including three XA (extreme aspherical) elements to help produce a high level of spatial resolution whether zoomed in or out. This dramatically reduces aberrations while also rendering beautiful bokeh effects that will make your photos stand out. Whether you're a professional photographer, a serious amateur, or a hobbyist, this lens guarantees photos that will wow any viewer!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eWith its large F2.8 maximum aperture, innovative optical design, and advanced 11-blade aperture unit, this lens produces stunning images with smooth, beautiful bokeh. It also offers outstanding close-up performance with a minimum focusing distance of 0.73 ft (0.22 m) throughout the zoom range and maximum magnification of 0.32x.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/4_cf6be926-5106-429b-97f1-e1b1dae6bcf8.jpg?v=1693341862\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5_6c05596a-afaf-4adc-ba9a-84aaa1059d88.jpg?v=1693341861\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eRefined for outstanding movie imagery\u003c\/h3\u003e\n\u003cp\u003eWith amazing advancements in lens technology, you can now experience a whole new level of image clarity and stability. This lens features reduced focus breathing, focus shift, and axis shift when zooming, providing smooth movie imagery for professional-quality video production. Its XD (extreme dynamic) Linear Motors and advanced aperture unit guarantee reduced noise and vibration, so you don't have to worry about distractions affecting your shots. Moreover, its center of gravity changes very little, making it agile and stable when shooting handheld.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/h3\u003e\n\u003cp\u003eThis comprehensive lens has been designed to take your photos and videos to the next level. Featuring Reduced focus breathing, focus shift, and axis shift when zooming which contributes to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit reduce noise and vibration. Plus, the center of gravity hardly changes upon zooming, providing agile, stable maneuverability when shooting handheld and eliminating the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/6_62cecb7d-6520-4f43-bc58-e131b67274e2.jpg?v=1693341861\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/7_cd31f0ba-0852-4502-a84c-d489aff16572.jpg?v=1693341861\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eThe world’s smallest and lightest in its class\u003c\/h3\u003e\n\u003cp\u003eEquipped with world-class technology and the latest optics, you can be sure to get crisp clear images that will surely take your photography to the next level. With powerful XD Linear Motors and XA elements to ensure superior autofocus and sharpness, this lens gives you the opportunity to capture the moment without sacrificing quality. Best of all, this ultra-lightweight lens is conveniently compact and weighs in at just 19.3 oz. (547 g).\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eFeaturing a thoughtfully designed On\/Off switch and lock switch that lets you take total control of your aperture, and two focus hold buttons for crafting beautiful horizontal and vertical shots, this lens is designed to make the most of your creative vision. Every seam is structural sealed to ensure the highest quality – from the buttons and switches complete with silicone rubber gaskets, to the rubber ring that seals the lens mount and guards against moisture and dust.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/8_d1f1105e-cd74-47bf-895c-c31cdfb90d76.jpg?v=1693341861\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40164712906823,"sku":"SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/products\/sony-fe-16-35mm-f28-gm-ii-511366.jpg?v=1695926018"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/2_9a58e5fe-519b-4ae7-ab8f-0934c4c68083.png?v=1732031555\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eAn F2 standard zoom that rivals prime lens quality\u003ch3\u003e\n\u003c\/h3\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSony’s first G Master™ standard zoom lens with a constant F2 maximum aperture is perfect for portraits and a wide range of subjects. With its fast F2 aperture, exceptional optics, and portability, this lens meets the needs of even the most discerning professionals. Delivering prime lens-like sharpness and contrast, it also offers unmatched brightness, fast autofocus, versatile zoom, and a compact, lightweight design—making it an ideal choice for both stills and video, with endless creative possibilities.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eDiscover the FE 28-70mm F2 GM\u003ch3\u003e\n\u003c\/h3\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe smooth and quiet power zoom is perfect for video shooting, offering continuous autofocus even while zooming. Built-in optical stabilization works in tandem with the camera's in-body stabilization, including Active Mode, to reduce blur in video. Focus breathing is minimized to prevent shifts in the angle of view during focus adjustments, ensuring smooth, stable footage. Additionally, body breathing compensation is supported, and metadata is provided to allow for compensation during post-production editing.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/assets-Asset_Hierarchy-Consumer_Assets-Digital_Imaging-Alpha-E-mount-E-mount_Lenses-SEL2870GM-eComm_Product_Images-SEL2870GM_07.png?v=1732031625\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/3_89b4a916-a695-4226-89cf-6ead62055948.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/h3\u003e\n\u003cp\u003eThe lens features advanced optics with large elements, including three XA (extreme aspherical) elements, to deliver exceptional corner-to-corner resolution at F2 across the entire zoom range. One ED (extra-low dispersion) element and three Super ED elements effectively reduce chromatic aberration, while Nano AR Coating II minimizes flare and ghosting. The floating focus design enhances close-focus resolution, and the signature G Master bokeh adds beautiful dimensionality to your images.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/h3\u003e\n\u003cp\u003eThis compact and lightweight F2 zoom lens offers advanced standard zoom functionality, delivering image quality that rivals the finest prime lenses along with exceptional autofocus performance. Thanks to innovative technologies, including advanced optics and XD (extreme dynamic) linear motors, this constant F2 zoom lens is just 92.9 x 139.8 mm (3-3\/4 x 5-5\/8 inches) and weighs only 918 g (32.4 oz). Enjoy stress-free shooting with all the flexibility of a standard zoom, without compromising on image quality.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/4_c20d6415-d894-4106-aea7-2e430807e21b.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5_f49b3fad-4d3b-47c7-840b-7f5c1a58746b.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003ePrecise, tenacious AF tracking with instant response\u003c\/h3\u003e\n\u003cp\u003eEquipped with four XD (extreme dynamic) linear motors and the latest algorithm, this lens ensures precise control of the large F2 focus group. It provides reliable focus tracking and instant response, making it perfect for professional settings like weddings or sports events, where missing even a single frame can be critical. Fully compatible with the α9 III's 120 fps burst mode, the lens offers seamless tracking, even during zooming.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eDesigned for refined, expressive movie production\u003c\/h3\u003e\n\u003cp\u003eFocus breathing is minimized, ensuring smooth movie footage with minimal angle-of-view shifts. Rack focus and zoom effects at F2 depth of field allow for natural transitions that direct the viewer’s attention. Achieving critical focus during high frame rate 4K 120p\/FHD 240p recording is effortless. The XD linear motors and a new aperture unit operate quietly, while α body breathing compensation is also supported for even greater precision.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/6_5ef82820-26bb-45e1-99cc-dfc3bde93ab6.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/7_763ed6f5-9fbf-4889-ab32-c65300256ab6.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eOperability and reliability that support professional needs\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF offers intuitive focus control, while the adjustable zoom ring torque allows for personalized customization. The aperture ring features a click ON\/OFF switch, giving you direct control over aperture adjustments. Two customizable focus hold buttons add extra flexibility. Built to withstand tough environments, the lens is dust and moisture resistant, ensuring reliable performance in challenging outdoor conditions. A fluorine coating on the front element further enhances durability by repelling contaminants.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eLens Configuration\u003c\/h3\u003e\n\u003cp\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\n[1] Extreme aspherical lens (XA) lens [2] Aspherical lens [3] Super ED glass [4] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/8a.png?v=1732031554\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41287108558919,"sku":"SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/sony-fe-28-70mm-f2-gm-lens-812849.jpg?v=1732148498"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens-sony-e","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003ctable width=\"100%\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.14.19_PM_430x.png?v=1745349272\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eA breakthrough F2 telephoto zoom for new expression\u003c\/h3\u003e\n\u003cp\u003eDeveloped for creators who demand cutting-edge capabilities, this revolutionary telephoto zoom lens redefines versatility and artistic expression. As the world's first to feature a maximum focal length of 150 mm combined with an F2 aperture, it opens new creative possibilities. The deep, creamy bokeh effect beautifully enhances telephoto compression, making it perfect for striking portraits that demand attention. Additionally, the wide aperture excels in capturing stunning imagery at indoor events, even in challenging lighting conditions. Despite its advanced features, this lens remains incredibly compact, with internal zoom and an agile design that weighs just 1340 g (47.3 oz., excluding the tripod base). With this lens, creators can experience unparalleled performance and flexibility.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eResolution you’d expect from a high-quality prime lens\u003c\/h3\u003e\n\u003cp\u003eInnovative optical design and advanced manufacturing techniques have set a new standard for performance and image quality. This cutting-edge system incorporates two precision XA (extreme aspherical) elements within its sophisticated optical design, ensuring exceptional resolution and clarity at every aperture, including F2. Meticulous control over aberration enhances image sharpness and detail, delivering stunning results. Additionally, the integration of two Super ED (Extra-low Dispersion) and three ED glass elements effectively minimizes chromatic aberration, ensuring accurate color reproduction and reducing distortion. The application of Nano AR Coating II further enhances image quality by suppressing flare and ghosting, even in challenging lighting conditions. This meticulous craftsmanship guarantees extraordinary optical performance for professionals and enthusiasts alike.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.16.55_PM_430x.png?v=1745349425\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.17.49_PM_430x.png?v=1745349479\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/h3\u003e\n\u003cp\u003eThis large aperture telephoto zoom lens is designed for photographers who prioritize both performance and portability. Weighing only 1340 g (47.3 oz., without tripod base) and measuring 200 mm (7-7\/8 in) in length, it offers exceptional ease of use and can be handheld with minimal effort, even during extended shooting sessions. Thanks to its internal zoom mechanism, the lens maintains excellent balance, making it ideal for fast-paced scenarios such as indoor sports or dynamic events. With a versatile 50-150 mm focal length range, this lens minimizes the need for frequent lens changes, enabling seamless shooting across various subjects and settings.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eFast, precise AF and tracking that stays with the subject\u003c\/h3\u003e\n\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, and quiet focusing, maximizing the autofocus (AF) performance potential of modern camera bodies. This advanced technology ensures seamless operation, enabling the lens to track effortlessly even during high-speed bursts, such as the 120 fps maximum burst speed of the α9 III. Remarkably, its tracking reliability is maintained even while zooming, making it an ideal choice for dynamic shooting scenarios. Designed with professionals in mind, this lens delivers exceptional performance, ensuring they never miss the critical moment.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.10.19_PM_430x.png?v=1745349048#\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.20.14_PM_430x.png?v=1745349627\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eAdvanced expression and operation for movies\u003c\/h3\u003e\n\u003cp\u003eFocus breathing is effectively reduced for smooth movie imagery, ensuring seamless cinematic quality. Linear Response MF empowers creators with precise manual focusing, achieving maximum sharpness and resolution for detailed shots. Additionally, rack focus and zoom effects paired with an F2 depth of field allow for natural transitions that adeptly guide the viewer’s attention. With critical focus maintained during high frame rate recordings—4K at 120p or FHD at 240p4—filmmakers can capture dynamic motion with ease. Importantly, the entire system is designed to operate with minimal noise and vibration, enhancing both professional and creative workflows.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eThe advanced functionality and ergonomic design of the lens also extend to its optical performance. It utilizes cutting-edge lens elements and coatings to minimize chromatic aberration, reduce flare, and maintain excellent resolution throughout the entire zoom range. This makes it an ideal choice for capturing sharp, high-contrast images in various lighting conditions. Additionally, the lens’s internal focusing mechanism ensures that the overall length remains constant during operation, boosting handling and stability. These thoughtful innovations combine to deliver a professional-level shooting experience.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2025-04-22_at_12.22.16_PM_430x.png?v=1745349747\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41634383986759,"sku":"SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/f8hlurx2tkpkkfjesffs.png?v=1745348736"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens-sony-e","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens (Sony E)","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg style=\"float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_11.03.07_AM_430x.png?v=1778695409\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eOutstanding G-Master resolution and bokeh from 100 to 400 mm\u003c\/h3\u003e\n\u003cp\u003eThis exceptional lens offers outstanding performance across a versatile 100-400 mm range, which can be extended to an impressive 800 mm with the use of an optional teleconverter. Engineered with precision, it incorporates an ED XA (Extra-low Dispersion extreme aspherical) element alongside XA, Super ED, and ED elements to minimize chromatic and spherical aberration, ensuring breathtaking resolution throughout the zoom range. Maintaining a constant F4.5 maximum aperture during zooming, it delivers consistent brightness and image quality. The combination of ED XA and XA elements also creates the signature G Master bokeh, adding a touch of elegance to every shot.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eFast, precise AF effortlessly tracks active subjects\u003c\/h3\u003e\n\u003cp\u003eSophisticated algorithms combined with Sony's advanced XD (Extreme Dynamic) Linear Motors enable the floating focus groups to deliver autofocus speeds up to three times faster. Tracking performance sees remarkable improvement, enhanced by up to 50%. Paired with the α9 II body, this ensures precise autofocus tracking even during continuous shooting at bursts of up to 120 fps. Additionally, focus breathing, as well as zoom-related focus and axial shifts, are expertly reduced, resulting in smooth and polished cinematic-quality movie imagery.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg style=\"float: right;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/1778668663_IMG_2738485_430x.jpg?v=1778695321\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg style=\"float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.59.12_AM_430x.png?v=1778695326\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eLightweight tor fatigue-free shooting\u003c\/h3\u003e\n\u003cp\u003eMeticulous design and the use of magnesium alloy components have achieved an impressive total weight of just 1,840g. This exceptionally lightweight build is remarkable for a super-telephoto zoom lens, enabling photographers to comfortably handle extended shooting sessions with minimal fatigue. The inner zoom mechanism reduces center-of-gravity shifts during zooming, significantly improving balance and ease of use. Additionally, the zoom torque has been carefully fine-tuned to deliver smooth and precise operation, elevating the overall shooting experience.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eAdvanced optical stabilization and professional control\u003c\/h3\u003e\n\u003cp\u003eOptical stabilization seamlessly integrates with α in-body stabilization to deliver exceptional performance. The function ring can be customized to manage features such as Preset Focus4, enabling swift registration and recall of specific focus points, or APS-C\/Full Frame switching for effortless transitions to a 1.5x zoom equivalent. Additionally, it supports Power Focus5 for smooth focus control. For added versatility, a zoom smoothness switch and a security slot are thoughtfully included.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg style=\"float: right;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.59.16_AM_430x.png?v=1778695326\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg style=\"float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/1778668663_IMG_2738484_430x.jpg?v=1778695321\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eRugged reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eThe overall design is meticulously crafted to resist both dust and moisture, ensuring durability in challenging conditions. Furthermore, the front element’s outer surface is treated with a fluorine coating, expertly engineered to repel fingerprints, dust, water, oil, and other contaminants. This innovative coating not only protects the lens but also simplifies cleaning, allowing the surface to be wiped effortlessly.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42773103640647,"sku":"SEL100400MC","price":4299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/evnarcdqvykt4wrb1ipp.jpg?v=1778692163"}],"url":"https:\/\/store.bandccamera.com\/collections\/sony-g-master-lenses.oembed","provider":"B\u0026C Camera","version":"1.0","type":"link"}